Language:
The genre of the Adidas ad is
sport and on the left of the player, in blue, there are the words ‘every team
needs a spark.’ connoting that the player who has the boots is the one who will
be playing the best on the pitch. Therefore the people who want to impress
their team mates will buy the shoes.
Institution:
The company behind this pair of
F50s is Adidas; a well-known sport company that is endorsed by many footballers
and music artists. This multinational institution made 14 million as their
highest amount earned last year in 2013.
Audience:
The
audience for this advert can be anyone, however, I think that the percentage of
men who would watch this advert would about 80% and the female percentage would
be 20% because football is described to be more of a masculine sport. The age
range for this ad would probably be around 18-25 because 18 yr old people would have
enough money to buy a few things for themselves and would probably have enough
to buy the shoes in the ad.
Representation:
The way
Adidas have chosen to represent the new shoes is to get a common but extremely
good player to wear the trainers. This would specifically be pointed out to
older people (mainly footballers), although they would make sizes for children
and teens so that the company gets more money and the product becomes common.
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