HSBC Advertisement

The activity that we were doing in media was to create our own version of the HSBC airport advertisement. This is a picture of my finished advertisement. At first, I picked a template of the ad on Google Images and cropped the pictures out. Then, I decided on two words that linked with two different pictures. When that was done, I copy & pasted the pictures and gave them their meanings. The picture shows that money is needed in life but the evil owns money. In the next two, It shows that money can be evil to people and the evil is the money which meant that the evil is life. If I were to improve this, I would have added pictures that had more of a meaning to the words chosen.

News Reporting

1) What were the five stories your group chose to broadcast?
Greenford news story: Taranpreet has won third prize in a Japanese speech contest.
National news story: Rita Ora broke up with Calvin Harris.
London news story: Madeleine McCann's search has begun again
Sports news story: Argentina has won against Switzerland in the World Cup.
Funny news story: Suarez has bitten a third player; Italian this time.

2) For each story above, explain WHY you chose that particular story and not something else. Why would it interest a Greenford audience? 
Greenford news story: We chose this story because it shows that anyone can achieve.
National news story: We chose this story because the music industry is quite popular.
London news story: We chose this story to let people know what going on around the World.
Sports news story: We chose this story because the world cup is quite a big event.
Funny news story: We chose this story because Suarez might kill someone.......

3) What order did you broadcast the stories in? Why did you place the stories in that order?A) We kept it in the order that was given to us to show that we could stay on task.

Now think about your writing, editing, broadcasting and group work.

4) How did you make sure the script was the right length?
A) We kept reading it alongside a timer of 60 seconds.

5) How did you make sure each story was clear and easy to understand?
A) We eventually decided to slow down the words.

6) How did you make sure the broadcast was professional?
A) I acted as the camera was asking me the questions.

7) What was your specific role in the group?
A) The presenter.

8) Rate your group’s ability to work collaboratively out of 5 (1=poor, 5=excellent)
A) About 3.
9) How could your group have worked more effectively as a team?
A) Thought of more ways to rehearse and memorise the script better. 
10) Finally, what would you have done differently if you were given the opportunity to do this again?

Advertisement Analysis

 

I've chosen this specific advertisement because it grabs the attention of people in the same age group as me (11-14). This video is representing the Nintendo game, Pokemon X and Y. This ad would be intriguing to my age group because it makes the game seem as if the Pokemon are always alongside you. Most kids would want pets and these are exactly like them. It pulls the target audience in because the video show how you can grow and name them. This would be mainly be watched on children's TV channels and and adverts for any YouTube video. It could also be viewed on the Pokemon website.